NEXT STEP INFLUENCE
Take the Next Step, Create the Biggest Influence.
ABOUT
Next Step Influence is an influencer marketing agency that helps brands connect with top influencers and content creators to build impactful partnerships. With years of experience in the industry, we focus on creating authentic collaborations that drive real results and long-term growth.
OUR SERVICES
CAMPAIGN STRATEGY & SOURCING
Whether you're launching your next influencer campaign or need help finding the right creators at the best value, we’ve got you covered.
LONG-TERM PARTNERSHIPS
Successful influencer marketing isn’t just about one-time collaborations. We help brands and creators build meaningful, long-term relationships that drive real impact.
BRAND GROWTH
With years of industry experience, we’re not just here to help with your next campaign. We’re here to scale your brand and take it to the next level.
CASE STUDY
Boost brand awareness and revenue for Timekettle by showcasing their real-time translation devices through influencer collaborations.
Client: Timekettle
Status: Completed
Collaborations: 100+ creators
Geography: United States, France, Spain, Mexico, Germany, Italy, Japan, South Korea
Platforms: YouTube, TikTok, Instagram
EXECUTION STRATEGY
Data-Driven Approach:
Instead of focusing on follower count, we analyzed influencer audiences to find creators whose viewers matched Timekettle’s ideal demographic. We looked for individuals with global lifestyles, language barriers, and cross-cultural experiences.
Tailored Content:
On YouTube, creators integrated Timekettle naturally into their videos. Whether it was a travel vlog, tech review, or cultural experience, the product felt like a part of the story rather than a separate ad.
Storytelling:
On TikTok and Instagram, creators built content around relatable scenarios like meeting family abroad, getting around a new city, or navigating an international relationship. These stories highlighted how Timekettle helps them communicate more easily in everyday situations.
Special Offers:
Each creator shared a unique discount code with their followers, creating a sense of exclusivity while also helping us track conversions and measure impact.
RESULTS
The campaign successfully generated significant brand awareness with over 75,688,181 total views across platforms
More than $181,031 in direct sales
Successfully generated strong brand awareness with millions of impressions
The data-driven and audience-first approach led to high engagement and conversion rates
Emotional storytelling and tailored offers helped build brand loyalty and trust
KEY TAKEAWAYS
Targeted Creator Partnerships:
We partnered with creators whose audiences closely matched Timekettle’s niche. These included older male travelers, expats, and people in international relationships. By focusing on audience fit instead of just reach, the campaign saw stronger engagement and better overall performance.
Engaging Content:
Rather than relying on standard ad reads, we encouraged creators to integrate Timekettle naturally into their content. From travel vlogs to cross-cultural experiences, the product felt like part of the story. This approach helped build trust and kept viewers interested.
Loyal Audiences:
Smaller creators with highly engaged communities proved especially valuable. Their authentic connection with followers made their recommendations feel more personal, which is ideal for a product like Timekettle that solves a specific and meaningful problem.